The book describes the methodology and importance of "Insight Development" for breakthrough innovative new product ideas.
The book is a result of academic research and more than 30 years of experience in innovation, technology and R&D management, strategy and innovative product development. As the second book of INNODARE "Excel in.. Series", the book guides companies on how to develop breakthrough ideas by using INNODARE "Insight Development " tools to outperform their competitors.
Contents:
Introduction
Importance of Insight Development
Literature and Insight Development
Technology vs Market Driven Innovation
Insight Development for Innovation, "INNODARE Methodology"
Blue Ocean Strategy and Insight Development
INNODARE Insight Development Process Support for Effective Blue Ocean Strategy Creation
Disruptive Technology Innovation and Insight Development
Insight Development Methodology “Synergetic Intelligence” Team
Continuous Improvement of Insight Development Methodology
Summary and Conclusion
References
Annex 1 : INNODARE Insight Development Questions
